Keyword Clustering Examples

Keyword clustering takes a raw list of keywords and groups them by meaning, so each cluster maps to one page on your site. The concept is simple, but seeing it in action makes it click.

Below are four keyword clustering examples from different niches: e-commerce, SaaS, local business, and content marketing. Each one shows the raw keyword list on the left and the clustered output on the right, complete with group names and search metrics. These examples show how the same process works across industries and keyword types.

Running Shoes Project Management Plumbing Services Dog Training

Example 1: E-commerce (Running Shoes)

An online store owner researching keywords for their running shoe category. The raw list mixes reviews, deals, specific shoe types, and brand queries. After clustering, each group maps to a clear page on the site.

Before: Raw Keywords

15 keywords, unsorted

best running shoes running shoes for men top rated sneakers for running cheap running shoes online running shoe deals 2026 discount athletic footwear trail running shoes best shoes for trail running off road running sneakers nike running shoes review adidas running shoes review running shoe brand comparison running shoes for flat feet best running shoes for overpronation stability running shoes
After: 5 Clusters

Grouped by meaning, with search metrics attached

Best Running Shoes
3 keywords 167,600 vol $1.45 CPC
best running shoes 110,000 running shoes for men 49,500 top rated sneakers for running 8,100
Running Shoe Deals
3 keywords 24,600 vol $0.92 CPC
cheap running shoes online 14,800 running shoe deals 2026 6,600 discount athletic footwear 3,200
Trail Running Shoes
3 keywords 99,100 vol $1.28 CPC
trail running shoes 74,000 best shoes for trail running 22,200 off road running sneakers 2,900
Running Shoe Brand Reviews
3 keywords 56,600 vol $1.10 CPC
nike running shoes review 33,100 adidas running shoes review 18,100 running shoe brand comparison 5,400
Running Shoes for Foot Types
3 keywords 79,700 vol $1.55 CPC
running shoes for flat feet 40,500 best running shoes for overpronation 12,100 stability running shoes 27,100

Example 2: SaaS (Project Management)

A SaaS company researching keywords for their project management tool. The list includes comparison queries, feature searches, and use-case keywords. Clustering reveals which pages to build for each audience segment.

Before: Raw Keywords

15 keywords, unsorted

project management software best project management tools team task management app project management for small business small team project software project management tool for startups gantt chart software project timeline tool gantt chart maker online monday vs asana trello alternative best clickup competitors free project management tool project management app free open source project tracker
After: 5 Clusters

Grouped by meaning, with search metrics attached

Project Management Software
3 keywords 237,600 vol $8.20 CPC
project management software 165,000 best project management tools 60,500 team task management app 12,100
Project Management for Small Teams
3 keywords 37,500 vol $6.75 CPC
project management for small business 22,200 small team project software 5,400 project management tool for startups 9,900
Gantt Chart Tools
3 keywords 91,400 vol $4.30 CPC
gantt chart software 49,500 project timeline tool 14,800 gantt chart maker online 27,100
Project Management Tool Alternatives
3 keywords 81,700 vol $7.50 CPC
monday vs asana 33,100 trello alternative 40,500 best clickup competitors 8,100
Free Project Management Tools
3 keywords 98,700 vol $5.10 CPC
free project management tool 74,000 project management app free 18,100 open source project tracker 6,600

Example 3: Local Business (Plumbing Services)

A local plumbing company planning content for their service area. The keyword list mixes emergency queries, cost questions, and specific services. Clustering separates these into pages that match different stages of the customer journey.

Before: Raw Keywords

15 keywords, unsorted

plumber near me emergency plumber local plumbing service how much does a plumber cost plumber hourly rate average plumbing repair cost toilet repair service fix leaking toilet toilet running constantly water heater installation tankless water heater plumber water heater replacement cost drain cleaning service clogged drain plumber sewer line cleaning near me
After: 5 Clusters

Grouped by meaning, with search metrics attached

Find a Local Plumber
3 keywords 1,002,800 vol $12.40 CPC
plumber near me 823,000 emergency plumber 165,000 local plumbing service 14,800
Plumbing Costs
3 keywords 79,800 vol $5.60 CPC
how much does a plumber cost 49,500 plumber hourly rate 22,200 average plumbing repair cost 8,100
Toilet Repair
3 keywords 134,100 vol $3.80 CPC
toilet repair service 33,100 fix leaking toilet 40,500 toilet running constantly 60,500
Water Heater Services
3 keywords 135,600 vol $8.90 CPC
water heater installation 74,000 tankless water heater plumber 12,100 water heater replacement cost 49,500
Drain Cleaning
3 keywords 88,500 vol $9.20 CPC
drain cleaning service 60,500 clogged drain plumber 18,100 sewer line cleaning near me 9,900

Example 4: Content / Blog (Dog Training)

A pet blog owner building a content calendar around dog training topics. The raw list mixes puppy training, behavior problems, and specific commands. Clustering reveals the natural blog post topics hiding in the data.

Before: Raw Keywords

15 keywords, unsorted

how to train a puppy puppy training tips puppy obedience training at home how to stop a dog from barking dog barking at night why does my dog bark at everything how to teach a dog to sit teach dog to stay basic dog commands crate training a puppy crate training schedule how long to crate train a puppy leash training a dog dog pulling on leash how to walk a dog that pulls
After: 5 Clusters

Grouped by meaning, with search metrics attached

Puppy Training Basics
3 keywords 167,600 vol $0.85 CPC
how to train a puppy 110,000 puppy training tips 49,500 puppy obedience training at home 8,100
Stop Dog Barking
3 keywords 123,300 vol $0.65 CPC
how to stop a dog from barking 74,000 dog barking at night 27,100 why does my dog bark at everything 22,200
Teaching Basic Commands
3 keywords 91,700 vol $0.55 CPC
how to teach a dog to sit 40,500 teach dog to stay 18,100 basic dog commands 33,100
Crate Training
3 keywords 97,500 vol $0.70 CPC
crate training a puppy 60,500 crate training schedule 22,200 how long to crate train a puppy 14,800
Leash Training
3 keywords 109,700 vol $0.60 CPC
leash training a dog 49,500 dog pulling on leash 33,100 how to walk a dog that pulls 27,100

How to use keyword clustering examples for SEO

Once your keywords are grouped, each cluster becomes an action item for your site. Here is how to turn these keyword clustering examples into an actual SEO content plan.

One cluster = one page

Each cluster represents a single topic. Create one page per cluster. In the running shoes example, "Trail Running Shoes" and "Running Shoe Deals" are separate pages, each targeting its own set of keywords.

Prioritize by volume

Start with the clusters that have the highest total search volume. In the plumber example, "Find a Local Plumber" at 1M+ volume should be the homepage focus, while "Plumbing Costs" becomes a supporting page.

Use cluster names as topics

The AI-generated cluster name tells you what the page should be about. "Stop Dog Barking" is a ready-made blog post title. "Gantt Chart Tools" maps to a comparison page.

Check CPC for commercial value

High CPC clusters indicate commercial intent and potential revenue. In the SaaS example, "Project Management Software" at $8.20 CPC is worth more per click than "Free Project Management Tools" at $5.10.

Frequently asked questions

Keyword clustering is the process of grouping related keywords by meaning and search intent. For example, the keywords "best running shoes", "running shoes for men", and "top rated sneakers for running" all target the same topic, so they form one cluster called "Best Running Shoes". Instead of creating separate pages for each keyword, you create one page that targets the entire group. See the four examples above for a complete before-and-after view across different niches.

The number of clusters depends on how diverse your keywords are. In the examples above, 15 keywords produced 5 clusters in each niche. A broader keyword list of 2,000 keywords might produce 50 to 200 clusters. The AI decides automatically based on semantic similarity, so no manual configuration is needed.

Yes, that is what this page is for. The four examples above show exactly what the output looks like: named clusters, individual keywords, and search metrics. When you run your own keywords through the tool, the results follow the same format with interactive sorting, filtering, search, and export to CSV or Excel.

The keywords and cluster groupings are representative of real-world results. The search volume and CPC figures are approximate and intended to illustrate how metrics attach to clusters. When you run your own keywords, the tool pulls live data from Keywords Everywhere for accurate, up-to-date metrics.

Each cluster maps to one page on your website. Use the cluster name as your page topic, include all the keywords from that cluster in your content, and prioritize clusters by total search volume. High CPC clusters indicate commercial intent. For a full breakdown, see the SEO guide section above, or try the tool with your own keywords to get a ready-made content plan.

Try it with your own keywords.

These keyword clustering examples show what the output looks like. Now paste your own keywords and get clusters with live search metrics in under two minutes. Free, no subscription required.

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